I FORUM OF TRADERS AND PRODUCERS FROM WHOLESALE MARKETS OF CENTRAL AND EASTERN EUROPEback
Central European Initiative Wholesale Markets FoundationWarsaw Wholesale Market Bronisze
*I FORUM OF TRADERS AND PRODUCERS
FROM WHOLESALE MARKETS
OF CENTRAL AND EASTERN EUROPE*
28 May 2012 – Bronisze, Poland
Arrival day
27 May (Sunday)
Arrival of the participants to Warsaw
Check-in at the Hotel IBIS Warszawa Stare Miasto (Warsaw Old Town)
20.00 Informal welcome meeting and a glass of wine at the IBIS hotel bar
FORUM DAY
28 May (Monday)
6.30 Breakfast at the hotel restaurant
7.00 Meeting in the hotel lobby
Departure from the hotel for the Bronisze Wholesale Market
7.30 10.00 Tour of the Bronisze Wholesale Market
10.00 10.30 Coffee break
10.30 12.15
I FORUM OF TRADERS AND PRODUCERS FROM CEE WHOLESALE MARKETS
Session 1 – Wholesale Markets and challenges of modern trade
12.15 12.30 Coffee break
12.30 14.30
I FORUM OF TRADERS AND PRODUCERS FROM CEE WHOLESALE MARKETS
Session 2 – Forms of cooperation between traders and producers and CEE Wholesale Markets
14.30 15.30 Lunch at the Bronisze Wholesale Market
15.30 Departure from the Bronisze WM
15.30 16.30 Transfer to Green Factory in Zdunowo (60 km)
16.30 19.00 Tour of Green Factory - one the largest vegetable producers and distributors in Poland
Meeting with the company management
19.00 19.10 Transfer to the Zdunowo Palace
19.10 22.00 Dinner at the Zdunowo Palace
22.00 22.30 Transfer from Zdunowo to Warsaw
22.30 Return to Hotel IBIS Warszawa Stare Miasto
Profile of the production company to be visited during the Forum event:
*Green Factory Group*
“Fresh vegetables all year round”
The company is one the largest and most advanced vegetable producers and distributors in Poland.
Short history
The company was established in 2006 using a long-term experience in vegetable production of the company owners gained over generations.
Core business
The company’s all-year sales offer includes: lettuce (Iceberg, Lollo Bionda, Lollo Rossa, Romaine, Frisee), radicchio chicory, celery, broccoli, cauliflower, spinach, rucola, lamb lettuce. The vegetables are grown in the company own fields of approximately 250 ha (May-October) and in the fields of their contracted producers, covering an area of approximately 200 ha. From November to April, vegetables for Green Factory are grown e.g. in Spain, Italy, France, Cyprus and Greece.
The company’s clients include most of the supermarket chains present in the Polish market, such as Tesco, Metro, Carrefour, Auchan, Biedronka, Kaufland, Lidl) and clients in the traditional market.
The company’s export business has been developing dynamically to countries such as e.g.: Germany, Holland, the Czech Republic, the Scandinavian countries, Cyprus.
The company is constantly introducing new products, including “baby leaves” products (rucola, lamb lettuce, spinach) and ready-made mixed “Fit & Easy” salads.
World standards
Green Factory ensures health safety of its products and meets the HACCP, GMP, GHP and GLP requirements.
Presence at the Bronisze Wholesale Market
The company has its strategic unit at the Warsaw Wholesale Market Bronisze (since 2008). It is one of the most modern traders at the Bronisze WM, targeting mainly wholesalers and the HoReCa sector.
Apart from its leading products, the company also sells seasonal products at the Bronisze WM: e.g. grapes, watermelons, peppers, tomatoes and cucumbers.
Logistics business
Green Factory Logistics is a part of the Green Factory Group, a company established in 2008. Its core business includes logistics services (offering the 2-6oC conditions in the entire logistics chain). The company provides services to its own Group and to external clients. Professional staff, certified warehouses and a modern car fleet make it possible to provide the top quality logistics services.
Contact:
GREEN FACTORY
Artur Rytel
Zdunowo 48
Załuski
09-142
Polska
*I Forum of Traders and Producers from CEE Wholesale Markets is co-fianced by the Central European Initiative under the Cooperation Activity Programme.*